Agent Marketing for Your Insurance Agency

By Lance Winslow

Increasing your clientele in an insurance business is not easy, as so many people are skeptical of insurance. They know that they need and are even required to buy, as per their agreement to get a driver's license or the mandatory requirements from lending institutions, banks and mortgage companies. Still they hesitate and even get nasty as if the insurance agent is someone the evil co-conspirator to the insurance rules?

Customers need to think of your agency as a helpful friend assisting them in getting through the maze of insurance policies, rules, premium costs, coverages and actual needs or requirements. How can you bridge this gap of hostility, anger and sometimes a complete disdain and mistrust? It will not be easy.

It pays of course to become highly involved in your community starting with the basics of joining the Local Chamber of Commerce and a service club such as;

• The Rotary
• Kiwanis
• Optimists
• Lions
• Elks

Giving back to the community and volunteering will assist in quality referrals and in doing so you will stand above the fast talking, fear inciting, run of the mill insurance agents out there trying to make a fast buck, by selling low-cost crap (opinion) policies to people who have no clue as to what on Earth they are buying. So, you can either do it the right way, the community way or you can do it the less-than-ethical way.

You decide but we are watching; we are the people. I certainly hope this article is of interest and that is has propelled thought. The goal is simple; to help you in your quest to be the best in 2007. I thank you for reading my many articles on diverse subjects, which interest you.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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Here is a Great Idea...Think Outside the Box!